Why is Google Analytics 4 important? Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It offers a number of important benefits, including: Improved data privacy: GA4 includes more robust data…

Few words on the importance of acknowledging potential resistance to Big Data It might seem obvious that a firm needs both data and expertise to be able to execute a clear digital strategy. While acquiring…

Three strategic ways to leverage data in your email marketing. How much would it be worth to you knowing few simple ways that could greatly enhance your email marketing? You probably already have everything you…